Your SEO strategy is shaped a lot by the professional resources you read. Therefore, be careful when choosing them.

1. The best SEO specialists are those whom Rank Fishkin calls “T-shaped web marketers”

When implementing online marketing campaigns, such marketers are not limited to just a few tools, but try to apply the entire spectrum of knowledge – from SEO to SMM. If you have some knowledge of several similar areas at once, your chances of success are much higher than concentrating solely on SEO tools.

2. Don’t do what others do

Repeating after someone is a road to nowhere. By copying your competitors, you most likely will not come close to their successes, but you will earn problems for yourself. Google’s search algorithms are designed in such a way as to weed out sites that follow the patterned methods of SEO promotion. You’d better look for what you can be the first in.

3. Invest in high-quality website design

Often users rate a site not by the content of the content, but by the design. You can convince people that a site is awesome (which means they’ll come back to it more often) by developing quality, engaging design. The visual wow effect definitely won’t hurt your SEO strategy.

4. Work on headings

The words you include in your content headlines are essential to driving traffic in the long term. Sometimes you can dramatically increase your traffic through search engines just by adding a couple of the right words to the headline.

5. Use precise numbers in your headlines

Research shows that headlines with precise numbers attract more users and therefore generate more traffic. For example, the headline “How to lose 4 kilograms in 3 days” will interest users more than the simple phrase “Tips on how to quickly lose weight”.

6. Nobody needs another blog post

Please do not post content if you are not sure that it can attract people in any way. Search for topics that are useful and relevant to users, do research, be creative, and create something worthwhile. By the way, forums are a great source of content topics. Also, don’t write often if you can’t. Can you create one good post every two weeks? So be it. It will generate more traffic for you than posting 5 mediocre content per week.

7. Useful content is more important than “viral”

“Viral” content provides space traffic growth in a short time. They forget about him just as quickly. In the long term, it is more profitable to create strategic content that will be relevant to users even a few months after it is posted.

8. Limit the Number of Checking Your Site Statistics

Do you know why the best securities traders check their stock prices once a month, or less often? Because they know that if you test them every day, you can make bad decisions out of emotion. Checking site statistics every two hours is a sign of hysteria. Once a week is enough to keep abreast of the site traffic situation all the time.

9. Read less, do more

Reading articles, learning, and learning something new is useful, but pointless if the theory is not supported by practice. Sometimes it is better to miss a new book or a series of interesting thematic publications and spend this time on practical tasks, at least on the same experiments with SEO algorithms.

10. Using Correct HTML Semantic Markup

Correct use of semantic HTML markup helps users better understand your content as well as navigate it faster. Assistive technologies such as screen readers and search bots also depend on the semantics of the content.

Use headings, sections, and paragraphs to describe the structure of your content. Using HTML image and video tags with captions and alt text to add visuals allows search bots and assistive technologies to find content and show it to users.

Conversely, if you use JavaScript to generate markup dynamically, make sure you don’t accidentally block the Google crawler in your source markup.

JavaScript is not executed on the first pass of indexing. If the initially loaded page code contains markup like the noindex meta tag, the Google crawler bot will not be able to perform a second pass with JavaScript.

Following these tips will help the Google crawler bot better understand the content of your site or application and make it more searchable on Google.